|Life After Football|
The pre-World Cup buzz is about to erupt into joy as the tournament that we've been waiting 4 years for, kicks off in Russia.
This year, the build-up has been graced by a series of fashion releases that pay tribute to the tournament and the month we have ahead. Why? It's not clear, but what it has done is evidenced the cultural power of football to transcend sport and sneak into fashion and elsewhere - and the Russia native, Gosha is far from the only person making it happen.
Ahead of the tournament, here are our top five football-inspired fashion releases.
Starting from something released early on in the World Cup build-up, we've got this diverse collection of supremely detailed jerseys from adidas' skateboarding brand. With skaters tailoring them to their own tastes and trademarks, combined with the use of some classic shirt templates from the 90s, these are a fine place to start - these jerseys will last far longer than the World Cup, too. Timeless design.
Staying with the skate affiliated brands, HUF put out their own slightly satirical take on the World Cup. Cigarette smoking and beer swigging folk modelled their range that included some really cool and pretty funny graphic tees and even a football of their own.
Next is an entry from the London-based brand, The Lurkers.
Masters of the bootleg, this isn't the first time they've put out a football-inspired release but it's the most comprehensive one, with all of Mexico '86, Italia '90 and France '98 getting a Lurkers refix.
As if he wasn't going to feature.
Gosha waited and waited until the final week of the World Cup countdown to put out his collection which, of course, is with adidas. The two brands meet again for some Soviet inspired football jerseys and more that are so Russia, so Gosha and so 2018 World Cup that it almost hurts. But Gosha doesn't take our number one spot...
There can only be one winner and, when you consider the reception that this collection of football attire has received, it's no competition.
Nigeria's Nike home jersey for the summer ahead has broken new records, with no other football jersey in history receiving as many pre-orders as this shirt for the Super Eagles. It has united Nigerians all over the world, with the likes of London rapper of Nigerian heritage, Skepta, rocking the shirt as well.
In fact, in London, you can't move for a Nigeria jersey right now, as the cultural power of football and the World Cup has shown it's beautiful face before the football has even kicked off! A worthy winner.