|Life After Football|
For this edition of Watch Wednesday, we're looking at a unique collaboration between the legendary G-Shock and everyone's favourite cartoon rock band, Gorillaz.
The collaboration celebrates 35 years of the Casio G-Shock and sees Gorillaz help G-Shock creator Mr Ibe realise a lifelong dream, hatching a plan to reach their mutually aligned intergalactic goals. Yep, you read that right.
The collection focusses on G-Shock’s original 5600 case shape, the first ever G- Shock watch designed by the engineer and founder Mr Ibe 35 years ago. With that iconic shape, it has become G-Shock’s longest selling model and the personal timekeeper is a favourite worldwide. As our Gorillaz, as Damon Albarn's creation have been one of the best selling artists for the best part of two decades, bending genres and setting trends within their own uniquely illustrated lane.
Expect two more episodes starring the band and the watch, as it nears its winter release.